📚 Course Curriculum
Comprehensive modules covering all aspects of digital marketing
01
Digital Marketing Fundamentals
Master the basics of digital marketing and understand the digital landscape
- Introduction to Digital Marketing
- Marketing Funnels & Customer Journey
- Setting Marketing Goals & KPIs
- Digital Marketing Tools Overview
02
SEO & Content Marketing
Learn how to rank higher on search engines and create engaging content
- Keyword Research & Strategy
- On-Page & Technical SEO
- Content Creation & Optimization
- Link Building Strategies
03
Social Media Marketing
Master Facebook, Instagram, LinkedIn, and TikTok marketing
- Platform-Specific Strategies
- Content Calendar & Scheduling
- Paid Social Advertising
- Community Management
04
Email Marketing & Automation
Build effective email campaigns that convert subscribers to customers
- List Building Strategies
- Email Campaign Design
- Automation Workflows
- Analytics & Optimization
05
Google Ads & PPC
Create profitable paid advertising campaigns on Google and other platforms
- Google Ads Fundamentals
- Campaign Structure & Setup
- Keyword Bidding Strategies
- Conversion Tracking & Optimization
06
Analytics & Performance
Measure, analyze, and optimize your marketing efforts for maximum ROI
- Google Analytics Mastery
- Data Analysis & Reporting
- A/B Testing & Optimization
- ROI Calculation & Presentation
